Sephora is a French brand and chain of cosmetics stores founded in Paris in 1970, and acquired by French conglomerate LVMH (Louis Vuitton and Moet Hennessy) in 1997. The Sephora chain includes more than 750 stores in 17 countries. Carrying over 250 brands, along with their own private label, Sephora offers beauty products including makeup, skincare, fragrance, haircare, bath and body products, and hair and make-up tools.
The Sephora Beauty Insider is a rewards program that offers customers coupons, discounts, and points (to redeem for deluxe size samples) for frequent buyers. The program is available to all Sephora customers and is free for sign-up. Each dollar spent is equal to one point, every one hundred points offers a free "deluxe" sample-size product (from a luxury brand). There is also a 500 point redemption level, which usually consists of a boxed set of multiple samples. Beauty Insider members also receive sample-size gifts on their birthday. When a member spends $350 in one calendar year, they are upgraded to a Very Important Beauty Insider membership (V.I.B.) and will retain that status throughout the following year
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